IT Specialist

REF 1729698

05.02.2025 | Dubai | full time

Description: We are looking for a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will have in-depth knowledge and hands-on experience in SEO, PPC, SMO, SME, content marketing, and analytics. The candidate should be capable of managing and optimizing digital marketing campaigns to drive traffic, engagement, and conversions.

Key Responsibilities:
✅ Develop, implement, and manage SEO strategies to improve organic rankings and website traffic.
✅ Manage PPC campaigns (Google Ads, Bing Ads, Facebook, LinkedIn, etc.) to drive quality leads and conversions.
✅ Execute Social Media Marketing (SMO) campaigns to increase brand visibility and audience engagement.
✅ Optimize Search Engine Marketing (SME) strategies for improved search performance.
✅ Create and manage high-performing digital advertising campaigns across multiple platforms.
✅ Conduct keyword research, competitive analysis, and on-page/off-page SEO optimization.
✅ Monitor and analyze performance metrics using Google Analytics, Google Search Console, and other tracking tools.
✅ Stay updated with the latest digital marketing trends, algorithms, and best practices.
✅ Prepare detailed reports and provide recommendations to improve marketing performance.

Requirements: Experience: 3 years; Bachelor degree; Requirements:
🔹 Proven 2+ years of experience in digital marketing in UAE (SEO, PPC, SMO, SME).
🔹 Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and other paid marketing platforms.
🔹 Strong expertise in Google Analytics, Google Tag Manager, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
🔹 Ability to create and optimize ad copies, landing pages, and marketing funnels.
🔹 Strong analytical, problem-solving, and communication skills.
🔹 Up-to-date with the latest marketing trends and best practices.
🔹 Bachelors degree in Marketing, Digital Marketing, or a related field is preferred.